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Turning 100 Years of Agriculture History into a Contemporary Industry Leader

Situation

The Gamble family is a third-generation farming family and one of the founding Families of the Napa Valley. Their farming efforts were sustainable before it was cool and Tom Gamble has been practicing regenerative farming for well over twenty years. However, because Tom Gamble is the first in his family to begin making wine, his brand, Gamble Family Vineyards faced extremely low brand recognition.

Action

Began working with Gamble Family Vineyards in 2019 and over the course of four years worked to position Tom Gamble as a leading regenerative farmer in the Napa Valley wine community. Hosted eight media events at the winery in Napa, as well as three virtual tastings and coordinated two New York media tours. Through proactive pitching landed stories in dream publications such as Barron’s Penta, Fortune, Outside Magazine, Sunset Magazine, Civil Eats and more. 

Results

Tom Gamble has been widely recognized as an industry leader in sustainable agriculture and environmental preservation. He has gone on to speak with members of the World Meteorological Association and the United Nations about his preservation efforts and has won several industry awards for his work.

Results by the Numbers

480+ 

Press hits over five years

8.7M

Avg. Annual Audience Reached

+53%

Increase in annual audience in year after Monique took over comms strategy

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