About

I'm a Northern-California based marketing and communications professional with a love for creative storytelling and a sourdough obsession that I've yet to shake since 2020. I love finding ways to develop stand-out communications strategies across a variety of fields, from tech to wine and CPG-products to sustainable agriculture. I've done a little bit of everything and am an expert at adapting my voice to match the message and moment.

​

I graduated from Cal Poly San Luis Obispo in 2018 magna cum laude with a degree in journalism and a digital marketing internship at Hewlett Packard Enterprise under my belt. I launched my career in Los Angeles at an influencer marketing agency, working on campaigns for brands like Jack in the Box, Frito-Lay and Dole.

 

From there, I transitioned into public relations, spending five and a half years at one of the wine industry's leading PR firms. I worked my way up from account coordinator to account director, managed a team of eight and led campaigns for wineries ranging from boutique, family-owned producers to national brands with broad retail presence. 

​

In 2023 my career took me to Northern California where I became PR Manager for La Crema Winery and Jackson Family Wines' entire portfolio of luxury Oregon estates. In this role I managed media relations and influencer marketing for the brands, and even dipped my toe into the sports world through the launch campaign for La Crema's partnership with the WNBA.

 

Over the course of my career I have touched a wide variety of fields and found that my true passion lies in crafting unique ways to connect with the diversity of audiences that each requires. I've worked with influencers that have over 15 million followers, have managed social media accounts for family-owned wineries, and have landed stories in publications like Good Morning America, Bloomberg and the San Francisco Chronicle. Across it all, my super power is my ability to forge strong relationships that span industries and foster partnerships that drive success. I'm a matchmaker at heart, always chasing the next great story. Let's write one together.