Tasked with developing and executing a comprehensive public relations campaign that would garner local, regional and national coverage across all media platforms for the opening of The Miller House. The goal was to position The Miller House as an elevated hospitality space for tastings and events, supplementary to the already beloved and well-known Frank Family Craftsman Tasting Room in Calistoga.

Knowing Frank Family’s reputation and established community gravitas, targeted and secured prominent regional news outlet, The San Francisco Chronicle, with an exclusive first look at The Miller House prior to the venue’s official opening. Leveraging the full feature piece published in the Chronicle, effectively launched The Miller House’s opening with a press release distributed to national and local media. Hosted a media day at The Miller House, with ten local and national travel and news journalists. 

Achieved tremendous success with over 20 targeted features in top-tier “wish list” publications, such as San Francisco Magazine, Robb Report, the San Francisco Chronicle, DUJOUR, Nob Hill Gazette and more. As a result, the campaign garnered an estimated 2.4 million views and an ad value equivalency of $4.7 million during the four months of Spring, leading up to a busy summer travel season.